Program of events

November 20 (Thursday) – Corporate Client Day
Goethe Hall
11:00 – 12:00 – Official Opening of the ITTF Warsaw International Tourism Fair

12:45 – 14:15 – Travels of the Future: What Trends and User Data Say About Tomorrow’s Tourists
Speaker: Ringier Axel Springer Polska

14:30 – 15:45 – Bulgaria Off the Beaten Path – Main Types of Tourism and Introduction to the Bulgarian Wine Tourism Organization

16:00 – 16:30 – Explore, Compete, Have Fun – the TrekPoint App as a New Tourist Attraction
Speaker: Polska Górom

Rudniewa Hall
10:30 – 17:00 – Group Tourism Forum 2025: Faster Than the Market. Smarter Than the Competition
Speaker: Przezmorze.pl

Kisielewskiego Hall
10:30 – 11:15 – The Future of TMC and Digital Platforms – Who Really Manages the Business Trip?
Speaker: Damian Stefaniak – Category Manager Travel, Events & Fairs, Marketing, Siemens

11:30 – 12:15 – Corporate Mobility in the Era of Electrification – Fleet, Leasing, and New Billing Models
Speaker: Michał Mielczarek – EMEA Fleet & Travel Manager, Parexel

12:30 – 13:15 – Hotels and Revenue Management – Who Wins the Game for the Best Rates?
Speaker: Rafał Abramczyk – CEO, Klips Data

13:30 – 16:00 – Conference Summarizing the Project Commissioned by the Ministry of Sport and Tourism: Strategy for the Development of Organized (Inbound and Outbound) Tourism in Poland for 2026–2035
Speaker: Elżbieta Wąsowicz-Zaborek – Expert in Tourism Economics and Marketing, SGH Warsaw

November 21 (Friday) – Tour Operator Day
Goethe Hall
10:30 – 10:45 – Multi-Sensory Marketing in Tourism – How to Go Beyond the Visible and Build a Competitive Advantage
Speaker: Justyna Bajer – IMS Sensory

11:45 – 12:15 – Polska Górom – How to Make a Tour More Attractive Without Losing the Group: TrekPoint App as Tour Operator Support

14:30 – 15:30 – Digital Out Of Home – From Branding to Sales in the Tourism Industry
Speaker: Agnieszka Wilczyńska – IMS Sensory

Rudniewa Hall
11:00 – 11:30 – Amazing Lubusz
Speaker: Łukasz Kozłowski

12:00 – 15:00 – Polish Federation of Rural Tourism – “Village Full of Opportunities – Directions for the Development of Rural Tourism in Poland 2025–2035.” Public task: “Development of a Document Titled Program for the Development of Rural Tourism in Poland 2025–2035 – Sectoral Substrategy for Rural Tourism,” co-financed by the Ministry of Sport and Tourism under agreement no. 2025/0011/0296/UDOT/DT/BP/JB dated June 2, 2025

Kisielewskiego Hall
10:00 – 10:45 – Tax Transformation: KSeF and Key Changes for the Tourism Industry
Speaker: Justyna Zając-Wysocka – Legal Counsel, Tax Advisor

11:00 – 11:45 – Financial Challenges for Tour Operators in a Changing World – Liquidity, Costs, Risk
Speaker: Jakub Makurat – Country Manager, Ebury Partners

12:00 – 13:15 – Conference Summarizing the PIT Project Co-Financed by the Ministry of Sport and Tourism – Increasing Tourists’ Sense of Safety While Traveling in Poland
Speaker: Anna Ptak – President, Children and Youth Tourism Division, Polish Chamber of Tourism

13:30 – 14:15 – Modern Technologies in Tourism – From Dynamic Packaging to Intelligent Customer Service
Speaker: Marzena Buczkowska-German – Tourism Market Expert

14:40 – 15:15 – AI in Tourism – From Theory to Practice: How the Work of Tour Operators and Agents is Changing
Speaker: Zuzanna Sprycha – President, Open Tourism Organization

15:30 – 16:15 – From Virtual World to Reality: How VR Boosts Sales in Tourism
Speaker: Łukasz Mikosz – President, European Association of Tourism Entrepreneurs